Tuesday, March 1, 2011

Can you eat an Elephant?

Have you ever tried to eat an elephant?

Well some charities in their messaging campaigns are asking people to do that very thing by making the cause to big for anyone to swallow. In addition they may inadvertently be creating feelings of guilt and ineptude in their donors. At least that is what a new study is saying. 

Recently I became aware of a study just completed study by Matthew Feinberg and Robb Willer. In the study the researchers found that those who are promoting environmental causes that use scare tactics end up have an adverse impact on their ability to raise money. The authors found that people don't want to get involved in unsolvable problems that are too big. They want to work on solvable problems that don't make them feel helpless and guilty.

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